AI has sped up development, making creating a successful game both easier and harder at the same time. More games are being released on Steam than ever before, with the competition now over 25,000 games a year.
At the same time, faster development means more time and resources to set up your game to be released correctly:
- Correctly playtesting
- Optimizing your marketing to maximize wishlists
- Finding creators for your game
- Growing your game's community
Learn how to intertwine AI, game development, and marketing beats to more successfully launch your game with wishlists that convert into sales. You no longer have to sacrifice development for marketing when both can be done at the same time with the help of AI.
This talk will given by Jon Hanson, who experience ranges from large AAA titles like Harry Potter, tokeping indies get over 100k wishlist and ranking top 5 in SteamNextFest.
Session speakers
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Jon Hanson
SpeakerCEO · SkillTree Marketing
Jon Hanson is the Founder of Skill Tree Marketing, where he helps game studios build and execute data-driven marketing strategies that turn player attention into wishlists and revenue. He has worked across Steam, console, mobile, and VR, and previously led game growth at WB Games and EA. Jon specializes in user acquisition, product marketing, creator programs, and go-to-market strategy, helping studios from indie to AAA make smarter decisions about where to invest—and where to stop.
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