Game marketing has changed dramatically. With TikTok, YouTube Shorts, and other short-form platforms, a game can suddenly reach thousands or even millions of people without a traditional marketing campaign.
But creating content that actually gets people to stop scrolling, watch, and then play your game is easier said than done.
Andi Bucescu, Head of Marketing at Rosebud AI, has worked on growing UGC and helping creators discover and share games. This session will cover how to approach short-form video, how to create content around your game, and how to turn your community and creators into a distribution engine.
- How do you make a game TikTokable?
- What makes people want to share gameplay?
- How do you work with creators?
- How can UGC become a marketing channel?
- How do you turn views into actual players?
Learn how to build a marketing strategy around creators and short-form content that can help your game get discovered and grow.
Session speakers
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Andi Bucescu
SpeakerHead Of Marketing · Rosebud AI
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